About
Background
Sasha Swedlund is an artist and designer specializing in painting, textiles, and fashion, with a strong emphasis on conceptual pieces rooted in deep intellectual research and dedicated studio practice. Her artistic journey began in childhood with a fascination for calligraphy and hand lettering, which later evolved into mural work as a teenage apprentice.
After earning her degree from CalArts, Sasha spent nearly a decade as a professional sign artist, specializing in freehand lettering and illustration. Her passion for textiles and fashion led her back to school at FIDM, where she studied textile design and deepened her expertise in surface treatments and garment construction.
In 2022, Sasha launched XASHA, a brand dedicated to producing limited-edition prints and silhouettes that exist between streetwear and avant-garde fashion. Every piece is designed in-house and produced exclusively in Los Angeles, reflecting her commitment to craftsmanship, innovation, and sustainable creation.
Her work seamlessly fuses fine art with fashion, creating pieces that challenge conventions while maintaining a strong visual and conceptual foundation.
